B2B tech and SaaS content that actually performs.
Hi! Sarah Lispet here, founder of SL Tech Writing.
SL Tech Writing is dedicated to helping tech and SaaS companies tell their stories clearly, confidently, and with technical accuracy.
I create long-form content that elevates your brand, builds authority, and supports real pipeline growth, without drowning your audience in jargon.
If your content needs someone who understands the technology world, you’ve found your agency.
I specialise in:
cloud
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SaaS
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NaaS
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data centre
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IT services
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DevOps
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AIOps
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data engineering & analytics
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cybersecurity
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cloud - SaaS - NaaS - data centre - IT services - DevOps - AIOps - data engineering & analytics - cybersecurity -
What I do
Blogs are my bread and butter, and I can make them yours, too. I deliver thought leadership pieces, how-to technical explainers, product launch announcements, and more.
Blog posts
Whitepapers & eBooks
Deep-dives that turn technical insights into revenue-driving assets for lead gen, sales enablement, and product education.
Case studies
Build your reputation and drive conversions with a case study that shows what you do, and just how well you do it. I can even help with the client interview process.
Press releases
Announce your launch, partnership, or company update with a press release tailored to your industry.
Newsletters
Fill your next external or internal company newsletter with content that engages and excites your audience.
Infopapers
Explain everything your audience needs to know about your company or product, and turn your leads into conversions.
Editing
Just want some help polishing your content so you know you’re putting your best foot forward? I offer content editing and optimisation, too.
SEO
I know what Google wants and how you can get in its good books. I integrate search engine optimisation into every project I write and keep up with SEO trends both in the industry and across the wider online landscape, so your organic content is set up for success.
How I work
I like to keep things simple. I demystify complex concepts and remove the jargon so your audience receives your message loud and clear.
Quality, not quantity. I’m selective with the projects I take on, and work closely with my clients to make sure they’re totally satisfied with the result.
I take pride in my work so you can, too. Everything I produce is original, well researched, and written with your ideal reader in mind.